How Google Search Engine Work?

Before you try to get into first page of Google, you must understand how Google rank the web pages.

There are many factors in search engines to rank the web pages.
The two main factors are-
- Content ( relevant to the keyword)
- Backlinks ( links to your page from many web pages)

For example, If internet user type the keyword “Spectacle” in Google search box, Google search the websites which relevant to the keyword.
Is the web page “ Relevant” to the keyword being searched on?
· Keyword in title?
· Keyword in headings?
· Keyword in text?
But, there are still millions of websites which are relevant to this keyword. Google has to arrange this millions of websites in parity to show in result pages. The most important 10 web pages are shown in first page. The second important 10 web pages are shown in second page and so on.

How Google decide which websites are more important?

Google has to decide which websites are more important among the million of websites which containing this keyword. Professional web design? Professional web content ? Wrong! Google is program. He doesn’t know how your web design is so beautiful. Professional web content may help you a bit. Google can know that your web site is more relevant to this keyword.

You can easily put your targeted keyword in your header, body content. Everybody can do it. Google decide on the factor which you cannot do it yourself. It is Back Links. If your site is very useful, many other websites will link to you. Google decide on how many websites are linking to your websites. You cannot manipulate it.

Google decide on quality and quantity links to your site. Quality links mean the links come from high ranking websites. If Microsoft, Apple websites are linking to your website, your website Page Rank (PR value) will be high. But, you cannot manipulate it. It will be very difficult to get the link from them. Page Rank (PR) value range from 0 to 10. Google and Yahoo websites have PR 10. New websites have PR 0.

Figure 1

Figure 2.

In the Fig1, Web site A has 6 back links but these links are not quality link because they have no back links. Their PR values are zero.

In Fig. 2, Website B has only 4 back links but these links are quality link. They also have back links.

So, you guess, Website A and Website B, which one has high PR value? Of course, Website B has high PR value because of quality links.

How back links are very important to website? I will prove you now. You type “click here” in Google search box. Adobe acrobat reader will get in 1st position in 1st page. Millions of websites say “ To download acrobat reader Click here”. Hyperlink this “ click here” to Adobe Acrobat Reader. So, Adobe Acrobat Reader get 1st position for “Click Here” keyword.

Example:

WebPage No.1, To protect your eyes, you should wear Spectacles. ( hyperlink to your website) WebPage No.2, You check your eyes in our clinic and then buy Spectacles. ( hyperlink to your website)

WebPage No.3, To match with your suits , you can choose suitable Spectacles, Click here. ( hyperlink to your website)

If your websites have very useful information about spectacles, many websites will link to your website instead of explaining about spectacles in their websites.

In these 3 examples, links from webpage No.1 and No.2 help your website to rank higher for “Spectacles” keyword.

WebPage 3 link to you but it never help you to rank higher for “Spectacles”. It only help for “ Click here” keyword.

How to get back links from other websites or blogs?

For you, your website is not so popular. Nobody will automatically link to you. But, you can try to get the links from other websites or blog.

Now, I give you Do It Yourself (DIY) strategy. You read through until finish. If you can afford to do it yourself, you can do it yourself. If you think it is time consuming , too difficult, too lazy to do, you can ask some body else to do it for you. Contact iMarketingMedia.net.

Buy many domain names and link back to you ( Not recommended )

In past, some company buy many domain name and hosting and then link back to their websites. How many can you buy? If you buy hundreds of websites, you have to spend a few thousands. But all of them are just quantity link, no quality because their PR values are zero.

Submit Articles

Ezinearticles.com is a website for articles. Every body can submit articles. Every body can copy the articles from ezinearticles.com and paste in own website as well. You also can submit articles about your target keywords. The page length should be around one page. You must set around three hyperlinks (link to your website) in your articles. The human editor will edit your articles. If they pass it, they will publish in their Ezinearticles.com.

Many thousands of bloggers are using Ezinearticles.com for their content. If they copy and paste your articles in their websites or blogs, you get the back links from their blogs. Let’s say, you put three hyperlink in your articles. 1000 bloggers use your articles in their blog. You will get 3000 back links from their blogs.

It is a dream. In real case, only a few bloggers take your contents. There are a lot of articles like yours in ezinearticles.com. Sometimes, they take your articles but remove the hyperlinks to your website. It will takes time to write articles and you have to pray for your articles to be used by many bloggers.

Many bloggers are still using this strategy to get the back links. It has advantages and disadvantages. If you can give time to write many articles, you may get a few hundreds links but not sure. If you think it is good for you, you can apply this strategy.

Write Comment on many blogs

In the blogs, there are many comments written by visitors. Do you notice that there is a link to their website from the comment name.

In first comment, the name who write the comment is “ DUBAI” which is hyperlink to his website. It can help to get high page rank for the keyword “DUBAI”.

In second comment, the name who write the comment is “Jessie Lee” which is hyperlink to his website. It can help to get high page rank for the keyword “Jessie Lee” but nobody search for this keyword. So, you have to put your targeted keyword in the name box.

Some blog will approve your comment but some blogs will reject your comment if you purposely put the keyword in the name box instead of the name. Never mind, let’s say 50% approve rate. If you write 100 comments, you will get 50 links from their blogs.

DIY or Get Expert help

Now, you have learnt to get first page in Google. Actually, I still have many other strategies to get back links. Most of them will be very difficult for you to do it. So, I just mention easy strategy in this blog.

You have two options to do it.

1) You can do the work yourself. That’s what I’ve done over the years, since I first ventured into internet marketing in the year 2008. It take time and I have to give many effort on it. But, Do It Yourself (DIY) is not for everybody. There’s a learning curve involved in bringing targeted web traffic to your site. Internet Marketing is going to take time to learn. And time to implement.

2) You can ask expert to do it for you. You will avoid the learning curve. You will avoid the added workload. You have more time to do other things. You just leave it to someone else (expert in internet marketing field). iMarketingMedia can help you to get in Google first page. If you don’t have the time or interest or skills to do the many tasks involved in effective online marketing, Internet Marketing Professional can help you.
Go to iMarketingMedia.net.